WIFI MARKETING PLATFORM
Guests leave.
Customers come back.
Useroam is a cloud platform for guest WiFi: compliant access logging and marketing in one place. Built on enterprise-grade, compliant guest Wi-Fi infrastructure — from secure access to marketing, one platform.
Useroam turns guest WiFi into a measurable marketing channel. Every guest who connects becomes permissioned data, a personal campaign — and a returning customer.
15+ years of experience · 800+ venues · Sophos, FortiGate, MikroTik, Palo Alto, Zyxel and more
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Compliant guest loggingAccess records signed daily with an RFC 3161 timestamp
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Captive portal + RADIUSStandards-based, audit-ready access
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9 firewall integrationsSophos, FortiGate, MikroTik, Palo Alto, Zyxel…
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Cloud-based SaaSNo new hardware — runs on your network
THE REAL PROBLEM
Most of your guests visit once and never come back.
Every day, people connect to your WiFi and leave — yet you never learn who they were, what they wanted, or whether they returned. WiFi stays a cost, not an opportunity.
Useroam turns every guest who connects into permissioned data and an automatic win-back campaign — the guest who leaves becomes the customer who returns.
WiFi marketing in three steps
Connect
Guests join your WiFi through a branded welcome page and verify in seconds via SMS, WhatsApp or room number.
Understand
Every connection becomes permissioned guest data: visit frequency, preferences, satisfaction. Guest 360 unifies it in one profile.
Bring them back
Bumerang campaigns reach the right guest at the right moment on WhatsApp/SMS; surveys grow your reviews, Autopilot runs it all for you.
Your Wi-Fi sign-in screen, in your brand
The first screen a guest sees on your network is your shop window — it does not have to be a generic login form. Captive Studio turns it into your brand in minutes: pick an interface built for your industry, drop in your logo, your colour and a photo of your venue, then customise every detail. The fastest route is to type your website address: AI pulls your logo, brand colour, photos and welcome copy straight from your site and builds the theme for you. Scan a QR code to see it on your own phone before publishing, and return to your previous screen in one click.
Captive Studio is currently piloting on Sophos devices; logo, colour, background and copy settings keep working on every supported device.
Bumerang: modules built for return visits
Win-back that runs itself
Welcome, "we miss you", nth-visit scenarios… Set the play once; WhatsApp and SMS campaigns are measured end-to-end with coupons, clicks and returns.
- Trigger-based automation
- Coupon + return tracking
- WhatsApp & SMS in one panel
Measure satisfaction, grow reviews
Smart surveys route happy guests to Google reviews and unhappy ones to you. Your reputation is fed by your WiFi.
- Smart review routing
- NPS & satisfaction scores
- Branch-level comparison
Turn your menu into a sales channel
A multilingual QR menu with table ordering, waiter calls and campaign coupons in the same flow. Menu engineering reports show what actually sells.
- 22 languages, RTL support
- Table ordering & calls
- Menu engineering reports
Live engagement with in-house guests
Guests sign in with their room number and receive the right message throughout their stay: welcome, events, feedback, post-checkout invites.
- PMS integration
- Full-stay scenarios
- Guest satisfaction tracking
Trusted by leading organizations across Türkiye
Your marketing on autopilot
Autopilot reads your guest data, builds the right campaign for the right segment, sends it and reports back. You just set the strategy — WiFi marketing runs itself.
The data & AI layer
Guest 360
Every guest's visits, consents, spend signals and survey answers in a single profile. This is your marketing memory.
Live Radar
Watch real-time occupancy and returning guests in your venue; see campaign impact as it happens.
Autopilot
AI reads the data, builds the campaign, sends it and reports back. WiFi marketing on autopilot.
Built around your industry
Hotels
The guest journey from check-in to post-checkout: in-house messaging, PMS integration, win-back in low season.
Explore →Cafés & Restaurants
QR menu, table ordering, loyalty campaigns and Google reviews on one platform.
Explore →Retail & Malls
Branch-level segmentation, RFM analysis and in-store campaign automation.
Explore →All industries
Hospitals, schools, dormitories, event venues and more.
Explore →On enterprise-grade infrastructure
Useroam sits on top of your existing network with ready-made integrations for Sophos, FortiGate, MikroTik, Palo Alto, Zyxel, Ruijie, Cisco, UniFi and pfSense. On the firewall side, compliant guest logging is built in: access records are signed daily with an RFC 3161 timestamp from an accredited timestamp authority, so the marketing layer stands on solid legal ground. On the staff side, corporate network access runs on 802.1X certificates — passwordless.
You already have WiFi. Turn it into revenue.
Let's set up your own scenario in a demo environment — and send your first campaign the same day.