USEROAM
Guest WiFi was a cost.
We turned it into a channel.
Useroam is a cloud platform that manages the WiFi venues offer their guests: compliant guest access, Bumerang marketing modules and an AI layer under one roof. Your guest network stops being a line item and becomes a measurable marketing channel.
15+ years of experience · 800+ venues · Sophos, FortiGate, MikroTik, Palo Alto, Zyxel and more
What is Useroam?
Useroam is a cloud-based (SaaS) platform that runs guest WiFi networks from a single panel. It does three things at once: compliant guest access with verified identity and signed access logging; marketing flows through the Bumerang modules — campaigns, surveys, QR menu; and an AI layer that works on the guest data. No new hardware — it runs on top of the firewall you already have.
Access layer
Verified guest identity, signed and timestamped access records, audit-ready export.
Marketing layer
Bumerang: WhatsApp/SMS campaigns, surveys, QR menu, hotel in-house.
Data & AI layer
Guest 360 profiles, Live Radar, and Autopilot that builds campaigns on its own.
Why we exist
Most venues treat guest WiFi as an obligation: set it up, keep it secure and compliant, move on. The connection happens thousands of times — and produces nothing.
Useroam looks at that same moment differently. A guest joining your WiFi leaves you the most valuable thing they have: permission to reach them. We handle compliant, identity-verified guest access — and build the marketing layer on top that turns that permission into campaigns, surveys, menus and returning customers.
Three layers, one platform
Compliance layer
Identity-verified guest access through a branded captive portal, with secure, timestamped logging. Solid legal ground — it works standalone even without the marketing.
Marketing layer
The Bumerang modules: WhatsApp/SMS campaigns, smart surveys, QR menu, hotel in-house portal, retail and events. Guest data becomes revenue.
Intelligence layer
AI Autopilot builds and runs campaigns, the AI business advisor answers questions from your own data, and Guest 360 knows every guest as one profile.
It all comes together in one panel
Live guest counts, active sessions, campaign sends and returns on the same screen. Whether you run a single venue or a multi-location chain, the panel is the same — permissions are role-based.
15+ years of guest network experience
Useroam is built by a team that runs guest networks for 800+ venues, from hotels and malls to cafés and campuses — with ready integrations for Sophos, FortiGate, MikroTik, Palo Alto, Zyxel and Ruijie among other common network devices.
Who we serve
Hotels & Resorts
The guest journey from check-in to post-checkout: PMS integration, in-house portal, reputation management.
Explore →Cafés & Restaurants
QR menu, table ordering, loyalty campaigns and Google reviews on one platform.
Explore →Retail & Malls
Branch-level management, RFM segmentation and in-store campaign automation.
Explore →Hospitals, schools, dorms and more
Every guest network that needs compliant access and central management.
Explore →See Useroam in your own venue.
Let us explore the platform together with your own scenario in a demo environment.
Frequently asked questions
What is Useroam?
Is Useroam cloud-based?
What is Bumerang?
Is guest data collected with consent?
Related guides
What Is WiFi Marketing? Turn Guest WiFi into Revenue
WiFi marketing converts the consented data your guest WiFi collects into campaigns, surveys and loyalty — turning one-time visitors into measurable revenue.
What Is a Captive Portal and How Does It Work?
The captive portal is the sign-in screen guests see when they join your WiFi. Here is how it works, what it does for your business and why cloud-based portals win.
How to Set Up Guest WiFi: A Step-by-Step Guide
A practical, step-by-step guide to building a secure and user-friendly guest WiFi network — from capacity planning and network isolation to authentication and captive portals.