GUEST 360
Not a thousand guests.
One guest you know a thousand ways.
Guest 360 unifies the traces one guest leaves across visits and channels into a single profile: visits, campaign responses, survey answers and orders. This is your marketing memory.
What is Guest 360?
Guest 360 is a guest data platform (CDP) that unifies every interaction a guest has with your venue in a single profile, and it is one of the Bumerang modules. The traces one guest leaves at different times and across channels come together on one guest card: visit frequency and timeline, campaign responses, survey answers, order and preference history, signup channel and consent status. Segment labels are derived from this data and group guests by behavior (frequent, drifting away, high-spending), so that with an RFM approach the right group gets the right offer. The drifting-away segment can feed a we-miss-you scenario that Bumerang sends and measures. The AI loyalty advisor reads the behavior in each profile and suggests the next step: which guest, which offer and when; if you want, Autopilot builds and sends the campaign. Marketing consent is captured separately and auditable on every profile, and only explicitly opted-in guests enter the campaign pool. Across multiple locations, a guest keeps one profile.
The whole picture instead of scattered records
Who came, how often, which campaign brought them back, what they ordered, what they consented to — all on one guest card. Segment labels group guests by behavior, and the AI loyalty advisor suggests the next step on the same screen.
One profile, three wins
Unified profile
Visit, campaign, survey and order history come together on a single guest card. Your guest is a full profile, not just a phone number.
Segmentation
Group guests by behavior: frequent, drifting away, high-spending. With an RFM approach, the right group gets the right offer.
Personalization
Messages and offers based on past behavior make every guest feel known — personal outreach instead of broadcast announcements.
Profiles connect data to action
Segments become campaigns
The drifting-away segment feeds a "we miss you" scenario, loyal guests get a thank-you play — Bumerang sends it and returns are measured.
The AI loyalty advisor suggests
It reads the behavior in each profile and proposes the next step: which guest, which offer, when.
Autopilot executes
Go beyond suggestions if you want: AI Autopilot builds the campaign, sends it and reports the outcome.
Consent is part of the profile
Marketing consent is captured separately and auditable on every profile. Guest 360 only adds explicitly opted-in guests to the campaign pool; profiles without consent remain operational records — no messages are sent to them.
What comes together in a profile?
You already host your guests. Now get to know them.
Let us show you how Guest 360 profiles build up from your own guest flow in a demo environment.
Frequently asked questions
What does Guest 360 do?
Which data is unified in a profile?
Is guest data processed with consent?
Does it work across multiple locations?
Related guides
Customer Segmentation with WiFi Data: A Practical Guide
Stop sending the same SMS to everyone. WiFi data lets you segment guests by visit frequency, language and behavior — and target each group with the right message.
Guest WiFi and Customer Loyalty: The Bumerang Modules
Guest WiFi is more than connectivity — it is a loyalty engine. Meet the Useroam Bumerang modules that turn one-time visitors into returning customers.